A TYPOGRAPHIC MANIFESTO, NOTATED
30/50
A PARAGRAPH IS A PERFORMANCE
pp
p
mf
mp
ff — THE CLAIM
𝄽
f
dim.
FIRST WORD
READING TIME →
FULL STOP
Type has dynamics: whispers in the footnotes, fortissimo in the headline, rests between paragraphs. Set your text like a conductor, not a bricklayer.
[ PHOTO —
conductor's hands ]
FIFTY POSTERS ON THINKING
conductor's hands ]