NOCTURNE
Growth round · 2026
Growth round · 2026

Luxury for the
hours nobody sees

Nocturne is the house of night — sleepwear, fragrance and ritual objects built on sleep science and sold like couture.

€4.2M
revenue TTM
64%
gross margin
€6M
raising
01 / 20
The thesis

The wellness generation spends €400 on skincare and sleeps in a conference t-shirt — the night is luxury’s last unbranded room.

Sleep became a status metric. No house owns the eight hours everyone now optimizes.

02 / 20
Why now
€19B

global sleep-economy spend growing 15% annually (McKinsey wellness survey, 2025) — while “luxury sleepwear” still means a robe from a hotel gift shop.

03 / 20
Product

Three lines, one ritual

01
The Sleep System
Thermoregulating silk-merino sets, cut like eveningwear.
02
Nocturne No.3
A fragrance formulated with sleep-onset actives, clinically panel-tested.
03
Ritual objects
Weighted silk masks, linen sprays, the evening tray.
[ PHOTO — campaign, dusk light ]
04 / 20
The ritual
STEP 01
Unwind
No.3 on the pillow, lights low.
→
STEP 02
Dress
The Sleep System, cut for the evening.
→
STEP 03
Rest
Thermoregulating silk does the work.
→
STEP 04
Repeat
47% reorder within the year.
05 / 20
The world

A brand shot entirely after sunset

[ PHOTO — campaign hero ]
[ PHOTO — No.3 bottle ]
[ PHOTO — silk detail ]
[ PHOTO — the evening tray ]
[ PHOTO — hotel suite collab ]
[ PHOTO — boutique at night ]
06 / 20
Traction
01
€4.2M
revenue TTM
02
64%
gross margin
03
€212
AOV
04
47%
repeat within 12 months

The No.3 fragrance sold out three drops running — 9,400 people on the current waitlist.

07 / 20
Growth

Revenue, trailing 10 quarters

Q1 ’24Q3Q1 ’25Q3Q1 ’26Q2
08 / 20
Unit economics

Contribution by line, TTM

LineRevenue shareGross margin
Sleep System (apparel)54%61%
Fragrance + body28%74%
Ritual objects18%58%
Blended100%64%
09 / 20
Positioning
NOCTURNE
Designer loungewear
Sleep-tech brands
Premium basics
Sleep-science credibility → ↑ Fashion desirability
10 / 20
Moat
01
01

Category authorship

We named the shelf — press writes “the Nocturne category” unprompted.

02
02

Textile exclusives

Two-year exclusivity on the silk-merino blend with our Como mill.

03
03

Night-only brand codes

Every asset shot after dark — a visual system rivals can’t copy without copying.

11 / 20
“
Press proof

“Nocturne did for the night what Lululemon did for the gym: made an unbranded hour of life feel worth dressing for.”

Vogue Business
Category report, March 2026
12 / 20
Business model

Channel mix, TTM

01
DTC72%
02
Luxury wholesale (12 doors)19%
03
Hotel partnerships9%
13 / 20
[ PHOTO — silk in low light ]

OWN
THE
NIGHT.

14 / 20
plan
The plan

From cult to house

The category is named, the codes are ours — this round builds the boutique, the US, and the supply to stop selling out.

15 / 20
The plan
Now
Fragrance capacity
End the sell-outs; No.3 always in stock.
H2 2026
Paris boutique
A store open 4pm–midnight, by design.
2027
US expansion
DTC + 6 wholesale doors, NY and LA.
2028
Hotel line
The suite standard for 5-star sleep floors.
16 / 20
The house
[ photo ]
Louise Marchetti
Founder — ex-Byredo brand
[ photo ]
Théa Lindgren
Design — ex-La Perla
[ photo ]
Marc Dubois
Ops — ex-Sézane supply
[ photo ]
Ava Chen
Growth — built 2 luxury DTC brands
17 / 20
Financial plan

Revenue with this round

€14M
revenue exiting 2028
25
50
75
100
€2.8M
€3.8M
€5.2M
€7.3M
€10.2M
€14M
H1 ’26H2 ’26H1 ’27H2 ’27H1 ’28H2 ’28
18 / 20
Use of funds

Where the €6M goes

Raise
Inventory + capacity
Paris boutique
US launch
Team
Buffer
sources uses ending
19 / 20
NOCTURNE

See you after dark.

louise@nocturne.paris · nocturne.paris
[ QR ]
20 / 20