Atelier Nord
Seed round · 2026
Seed round · 2026

Furniture made
when you order it

Atelier Nord builds made-to-order hardwood furniture in Copenhagen with zero inventory, zero waste, and a six-week promise we have never missed.

€3.1M
revenue TTM
0
units in inventory
€2.5M
raising
01 / 20
The problem

Premium furniture is a warehouse business wearing a design badge — built to forecasts, discounted when wrong.

30% of premium furniture is marked down and 9% is landfilled unsold. The waste is priced into every honest customer’s ticket.

02 / 20
Why now
6 wks

our median order-to-delivery — down from 14 weeks in 2023. CNC nesting and digital templating finally make one-at-a-time economics work (Danish Design Council craft report, 2025).

03 / 20
Product

Your dimensions. Our benchmarks.

01
Parametric designs
Nine pieces, each adjustable to your room within craft-safe bounds.
02
One tree policy
Each piece cut from a single logged-and-tagged Danish oak or ash.
03
Flat-pack, no compromise
Patented joinery ships dense and assembles with one tool.
[ PHOTO — table in workshop ]
04 / 20
How it works
STEP 01
Configure
Dimensions + wood, priced live.
→
STEP 02
Cut
CNC nests your piece into one tree.
→
STEP 03
Bench
Hand joinery + finish, 11 days.
→
STEP 04
Deliver
Week six, carbon-neutral freight.
05 / 20
Traction
01
€3.1M
revenue TTM
02
58%
gross margin
03
2,140
pieces delivered
04
71 NPS
post-delivery

Trade (architects + interior studios) is 34% of revenue at double the average order value.

06 / 20
Growth

Quarterly revenue, trailing 8 quarters

Q3 ’24Q4Q1 ’25Q2Q3Q4Q1 ’26Q2
07 / 20
Unit economics

The Nord dining table, per order

LineValue
Average order€2,340
Wood + bench + CNC€980
Gross margin58%
Inventory carried€0
Cash conversionpaid before built
08 / 20
Market · Statista EU furniture 2025

The €38B EU premium furniture market

0100%
31%
62%
SOM — design-led DTC, DACH + Nordics 7%
SAM — premium wood furniture 31%
TAM — EU furniture 62%
09 / 20
Competition
Atelier Nord
Danish heritage brands
Online configurators
Premium retail
Customization → ↑ Craft credibility
10 / 20
Moat
01
01

Parametric library

Nine designs × infinite dimensions, each pre-validated for strength.

02
02

Zero-inventory economics

Paid-before-built funds growth without working capital.

03
03

Trade loyalty

190 studios spec us because custom sizes are our default, not a surcharge.

11 / 20
The workshop

One tree, one piece, six weeks

[ PHOTO — tagged oak, felled ]
[ PHOTO — CNC nesting ]
[ PHOTO — bench joinery ]
[ PHOTO — finished table ]
[ PHOTO — flat-pack kit ]
[ PHOTO — client room ]
12 / 20
“
Trade proof

“Every other maker quotes twelve weeks and delivers in twenty. Nord quotes six and delivers in six — my clients think I’m a magician.”

Freja Holm
Principal, Holm Interiør — 22 projects together
13 / 20
Business model

Revenue mix, TTM

01
Direct (configurator)66%
02
Trade program34%
14 / 20
plan
The plan

Prove the model travels

One workshop serves the Nordics. The second — near Hamburg — puts 80M more customers inside the six-week promise.

15 / 20
Roadmap
Now
Copenhagen at 80%
Second shift starts September.
H1 2027
Hamburg workshop
DACH orders cut + benched locally.
H2 2027
Seating line
Chairs — the category’s hardest craft test.
2028
Trade platform
Spec tools + margin program for 1,000 studios.
16 / 20
Team
[ photo ]
Mads Kristensen
Founder — cabinetmaker, 4th gen
[ photo ]
Ida Lund
CEO — ex-Vitra commercial
[ photo ]
Jonas Weber
CNC + parametrics — ex-Opendesk
[ photo ]
Sofie Andersen
Trade — ex-&Tradition
17 / 20
Financial plan

Revenue with two workshops

€11M
revenue exiting 2028
25
50
75
100
€1.8M
€2.5M
€3.4M
€4.8M
€7M
€11M
H1 ’26H2 ’26H1 ’27H2 ’27H1 ’28H2 ’28
18 / 20
Use of funds

Where the €2.5M goes

Raise
Hamburg workshop
Seating R&D
Trade platform
Team
Buffer
sources uses ending
19 / 20
Atelier Nord

Built when you ask.

ida@ateliernord.dk · ateliernord.dk
[ QR ]
20 / 20