Maison Verne makes heirloom leather goods in a single French atelier — and streams every hour of the making to two million followers.
The next luxury customer wants receipts: who made it, where, from what, for how long. Transparency is the new patina.
of luxury spend shifting to “new craft” houses this decade as Gen Z reaches 30% of the market (Bain–Altagamma Luxury Study, 2025).
Zero paid acquisition since founding. The making IS the marketing — 2.1M followers watch the bench.
4,000 hours of bench footage — provenance no house can retrofit.
Our own 3-year apprenticeship; we train the scarcest input.
Lifetime repair keeps every object — and customer — in the house.
“I watched a stranger spend nine hours on my briefcase before it arrived. No logo has ever meant as much as that footage.”
Growth is more benches, not faster hands. This round builds atelier two and the apprenticeship that staffs it.