Blunt makes 40g-protein frozen meals that say exactly what they are — and built a cult of 90k lifters, nurses and night-shifters who reorder weekly.
The frozen aisle hides protein claims behind serving-size games. Our customers do macros; they notice.
of US adults actively try to eat more protein — up from 59% in 2022 (IFIC Food & Health Survey, 2025). The macro generation is aging into grocery budgets.
CAC fell 34% this year as UGC took over — 1,900 unboxing posts a month, none of them paid.
A brand that talks like the group chat — 480k TikTok followers, organic.
High-protein recipes that survive freezing took 3 years to crack.
90k customers vote on every new meal before it exists.
“Night shift, 12 hours, and the only thing keeping my macros honest is a freezer full of Blunt. It’s the one subscription I’ve never paused.”