RAW
Series A · 2026
Series A · 2026

One ingredient.
That’s the brand.

RAW makes snacks with exactly one thing on the label — and turned radical simplicity into the fastest-growing snack wall in natural grocery.

2,900
doors
$6.5M
net revenue TTM
$10M
raising
01 / 20
The problem

“Healthy” snacking became an ingredient-label arms race — and shoppers stopped believing all of it.

64% of US shoppers now read labels skeptically. The trust gap is the shelf’s biggest white space.

02 / 20
Why now
+21%

clean-label snack sales grew 21% YoY while total snacking grew 3% (SPINS, 52 weeks ending March 2026). Simplicity is the fastest-moving claim in food.

03 / 20
Product

The label is the marketing

01
One line of type
Watermelon. Nothing else. The pack says so in 60pt.
02
Texture tech
Proprietary slow-dry keeps crunch without oil or additives.
03
11 SKUs, one idea
Fruit, vegetable and meat lines under one uncompromising rule.
[ PHOTO — pack wall ]
04 / 20
Supply chain
STEP 01
Contract
Direct with 38 farms; seconds-grade produce.
→
STEP 02
Slow-dry
18-hour cycles in our Ohio facility.
→
STEP 03
Pack
Compostable film, 9-month shelf life.
→
STEP 04
Ship
DTC + 2,900 retail doors.
05 / 20
Traction
01
$6.5M
net revenue, TTM
02
2,900
retail doors
03
$14.20
velocity $/door/week
04
38%
repeat rate DTC

Velocity is 2.1× the clean-snack category average (SPINS) — the wall earns its space everywhere it lands.

06 / 20
Growth

Net revenue by half-year

+96%
YoY, TTM
25
50
75
100
$0.9M
$1.4M
$2.1M
$3.1M
$4.4M
$6.4M
H1 ’24H2 ’24H1 ’25H2 ’25H1 ’26H2 ’26E
07 / 20
Unit economics

Margin structure per unit

Per unitTodayAt scale
Retail price$4.49$4.49
COGS$1.94$1.52
Gross margin43%55%
Trade + freight18%14%
Contribution margin25%41%
08 / 20
Market · SPINS 2026

The $32B US salty + fruit snack market

0100%
28%
66%
SOM — natural channel + DTC 6%
SAM — clean-label snacking 28%
TAM — all snacking 66%
09 / 20
Competition
RAW
Better-for-you bars
Store-brand dried fruit
Legacy salty
Label simplicity → ↑ Craveability
10 / 20
Moat
01
01

Process IP

Slow-dry texture nobody has matched in 14 copycat attempts on shelf.

02
02

Farm network

Locked seconds-grade supply at 60% of commodity fruit cost.

03
03

Brand absolutism

“One ingredient” is a rule competitors with portfolios can’t follow.

11 / 20
Brand world

A shelf you can read at ten feet

[ PHOTO — endcap ]
[ PHOTO — pack macro ]
[ PHOTO — farm partner ]
[ PHOTO — drying room ]
[ PHOTO — UGC collage ]
[ PHOTO — market visit ]
12 / 20
“
Retail proof

“RAW is the only new snack line in two years that hit top-quartile velocity in week one without a demo budget. The pack does the selling.”

Dana Whitfield
Category Buyer, regional natural grocer (214 stores)
13 / 20
Business model

Channel mix, TTM

01
Natural + conventional retail61%
02
DTC subscriptions27%
03
Amazon12%
14 / 20
plan
The plan

From natural wall to every checkout

Clean-label brands win conventional grocery 18 months after winning natural. Our window is open now.

15 / 20
Go-to-market
Now
Natural depth
Fill the top 4 natural banners nationally.
Q1 2027
Conventional entry
Two 1,000+ door conventional resets committed.
2027
Snack-size format
$1.99 single-serve for c-store and lunchbox.
2028
Category captaincy
Own the clean-snacking set definition.
16 / 20
Team
[ photo ]
Maya Okafor
CEO — ex-KIND, brand
[ photo ]
Ben Castellano
COO — ex-Bare Snacks ops
[ photo ]
Ruth Amsel
Food science — ex-General Mills
[ photo ]
Leo Park
Sales — ex-UNFI
17 / 20
Financial plan

Net revenue path with this round ($6.5M → $21M)

H2 ’26H1 ’27H2 ’27H1 ’28H2 ’28H1 ’29
18 / 20
Use of funds

Where the $10M goes

Raise
Capacity (2nd dryer line)
Trade + retail launch
Team
Working capital
Buffer
sources uses ending
19 / 20
RAW

Read the label. Once.

maya@eatraw.com · eatraw.com
[ QR ]
20 / 20