Nordly
Seed round · 2026
Seed round · 2026

Home energy,
on autopilot

Nordly connects heat pumps, EV chargers and spot-price grids into one app that quietly cuts a Nordic home’s bill by a third.

28,400
homes live
€1.9M
ARR
€3.2M
raising
01 / 20
The problem

Nordic homes run the most electrified heating in the world — and still pay spot prices like it’s 1995.

Heat pumps, EV chargers and hourly pricing arrived in the same decade, but nothing coordinates them. Families overpay €600–900 a year for energy they could shift.

02 / 20
Why now
73%

of Norwegian and Swedish homes now heat with electricity on hourly spot contracts (Nordic Energy Research, 2025) — the coordination layer is missing, not the hardware.

03 / 20
Product

One app that runs the whole electric home

01
Price-aware heating
Pre-heats on cheap hours, coasts through peaks — comfort never drops.
02
EV charging windows
Cars charge on the night’s three cheapest hours automatically.
03
One bill, one view
Live €/day meter across every device in the house.
[ APP — home dashboard ]
04 / 20
How it works
STEP 01
Connect
2-minute pairing with 40+ pump and charger brands.
STEP 02
Learn
Seven days of thermal modelling per home.
STEP 03
Shift
Loads move to the cheapest hours daily.
STEP 04
Save
Average €54/month off the bill.
05 / 20
Traction
01
28.4k
connected homes
02
€1.9M
ARR, subscriptions
03
31%
avg. bill reduction
04
4.8
App Store rating

Growing 14% month-over-month on referral alone — 61% of new homes arrive via a neighbour.

06 / 20
Growth

Homes on Nordly, trailing 24 months

Q1 ’24Q2Q3Q4Q1 ’25Q2Q3Q4Q1 ’26Q2
07 / 20
Unit economics

A subscription that pays for itself

Per home / yearValue
Subscription (€6.90/mo)€83
Gross margin87%
CAC (blended)€31
Payback5.4 months
LTV / CAC6.2×
08 / 20
Market · Nordic Energy Research 2025

The €2.1B Nordic home-energy software market

0100%
12%
33%
55%
SOM — connected pumps today 12%
SAM — electrified homes on spot 33%
TAM — all Nordic households 55%
09 / 20
Competition
Nordly
Tibber
Utility apps
OEM apps
Multi-device coordination → ↑ Consumer simplicity
10 / 20
Moat
01
01

Thermal models

28k homes of proprietary heating-response data no rival can shortcut.

02
02

OEM integrations

Certified with 40+ brands — 18 months of BD a copycat must repeat.

03
03

Neighbour effect

Postcode-level referral loops make each new town cheaper to win.

11 / 20
Partners

Utilities and OEMs already routing customers to us

10 partners
[ logo 01 ]
[ logo 02 ]
[ logo 03 ]
[ logo 04 ]
[ logo 05 ]
[ logo 06 ]
[ logo 07 ]
[ logo 08 ]
[ logo 09 ]
[ logo 10 ]
12 / 20
Customer proof

“Our heat pump finally understands electricity prices. We saved 2,900 kroner the first winter without touching a thing.”

Ingrid Dahl
Homeowner, Trondheim — customer since 2024
13 / 20
Business model

Where a Nordly krone comes from

01
Household subscriptions78%
02
Utility partnerships (rev-share)15%
03
Grid flexibility payments7%
14 / 20
plan
The plan

From Nordic habit to European standard

The playbook that won Norway repeats in every market where heating went electric before software did.

15 / 20
Go-to-market
Now
Norway + Sweden depth
Densify referral loops; 50k homes by year-end.
H2 2026
Finland + Denmark
Same grid dynamics, same OEM partners.
2027
Germany pilot
1.5M new heat pumps/year meets dynamic tariffs.
2028
Grid services at scale
Aggregated flexibility sold back to TSOs.
16 / 20
Team

Built by grid engineers who ship consumer software

[ photo ]
Kari Solberg
CEO — ex-Statnett grid ops
[ photo ]
Mikkel Berg
CTO — ex-Spotify platform
[ photo ]
Astrid Lund
Product — ex-Tibber
[ photo ]
Jonas Vik
Growth — ex-Otovo
17 / 20
Financial plan

ARR path with this round

€9.6M
ARR exiting 2027
25
50
75
100
€1.2M
€1.9M
€3.2M
€5.0M
€7.1M
€9.6M
H1 ’26H2 ’26H1 ’27H2 ’27H1 ’28H2 ’28
18 / 20
Use of funds

Where the €3.2M goes

Raise
Engineering
Market entry
OEM certs
Ops
Buffer
sources uses ending
19 / 20
Nordly

Every electric home, running itself.

kari@nordly.no · nordly.no
[ QR ]
20 / 20