PULSEWAVE
Content Strategy
Content Strategy

Show up
daily.

A content engine that never runs dry.

5×
Weekly output
+180%
Headline metric
Content team
Prepared for
01 / 20
The problem

Sporadic posting trains the algorithm to forget you — consistency, not virality, is the growth loop.

social & content teams feel it every week: the status quo scales cost, not outcomes. There is no clean upgrade path — only rip-and-replace.

02 / 20
Market
01
5×
Weekly output
02
+180%
Reach
03
9
Formats

Bottom-up, the reachable market clears a nine-figure ceiling before expansion.

03 / 20
[ FULL-BLEED · social & content hero image ]

Always
on.

04 / 20
How it works
STEP 01
Connect
Map the whole social & content surface in under an hour. No migration.
→
STEP 02
PULSEWAVE core
Golden paths become policy, enforced at runtime.
→
STEP 03
Deliver
Teams self-serve safely with audit and rollback for free.
05 / 20
The product

One surface your whole content team lives in.

01
Live graph
Every dependency, owner, and cost in real time.
02
Policy-as-code
Guardrails that block bad changes automatically.
03
Attribution
Every dollar tied to a team and a decision.
[ product UI screenshot ]
06 / 20
Traction

Weekly output, last 8 quarters

+180%
+140% YoY
25
50
75
100
125
148
177
212
259
336
421
512
Q3·24Q4·24Q1·25Q2·25Q3·25Q4·25Q1·26Q2·26
07 / 20
Why now

Three forces converging

01
01

Demand

social & content budgets are shifting from headcount to platform.

02
02

Technology

The primitives finally exist to do this at the edge.

03
03

Distribution

A bottom-up motion the incumbents can’t run.

08 / 20
Adoption

Active accounts

M1M3M6M9M12M15M18
actualguide
09 / 20
Landscape
PULSEWAVE
Legacy A
Point tool B
DIY
Breadth → ↑ Depth
10 / 20
Two
Part Two

The engine.

Formats, cadence, and the calendar.

11 / 20
Detail

Unit economics

This yearLast yearYoY
Revenue512336+48%
Gross margin78%71%+7 pts
Net retention134%119%+15 pts
Payback11 mo17 mo−6 mo
12 / 20
Where it goes

Use of funds

01
Engineering & product61%
02
Go-to-market21%
03
Operations & reserve18%
13 / 20
Cohorts

Retention by cohort

M0
M3
M6
M9
M12
Jan
100
88
79
72
68
Apr
100
90
82
76
—
Jul
100
91
85
—
—
Oct
100
93
—
—
—
LOWHIGH
14 / 20
Roadmap

The next 18 months

Now → Q2
Land
Own the social & content beachhead with a self-serve motion.
Q3 → Q4
Expand
Enterprise controls, SSO, and the partner program.
2027
Platform
Open the API and the marketplace.
15 / 20
“
In their words

“We went from scrambling to a machine.”

Content team
Internal
16 / 20
Revenue mix

Where the money comes from

0100%
61%
21%
18%
Platform 61%
Services 21%
Marketplace 18%
17 / 20
Team

Built by operators

[ photo ]
Content team
Co-founder & CEO
[ photo ]
A. Rivera
Co-founder & CTO
[ photo ]
M. Osei
VP Product
[ photo ]
L. Chen
VP Revenue
18 / 20
In one number
+180%

organic reach in one quarter from a consistent content engine.

19 / 20
PULSEWAVE

Show up daily.

pulsewave.social
[ QR ]
20 / 20