CADENCE
Brand Refresh · Internal
Brand Refresh · Internal

A new
voice.

The system, the story, and how to use it.

1
Voice
1
Headline metric
Marketing team
Prepared for
01 / 20
The problem

Our brand grew by accretion, not intention — ten teams, ten dialects, one confused customer.

brand & marketing teams feel it every week: the status quo scales cost, not outcomes. There is no clean upgrade path — only rip-and-replace.

02 / 20
Market
01
1
Voice
02
5
Core colors
03
2
Typefaces

Bottom-up, the reachable market clears a nine-figure ceiling before expansion.

03 / 20
[ FULL-BLEED · brand & marketing hero image ]

Bolder,
warmer.

04 / 20
How it works
STEP 01
Connect
Map the whole brand & marketing surface in under an hour. No migration.
→
STEP 02
CADENCE core
Golden paths become policy, enforced at runtime.
→
STEP 03
Deliver
Teams self-serve safely with audit and rollback for free.
05 / 20
The product

One surface your whole marketing team lives in.

01
Live graph
Every dependency, owner, and cost in real time.
02
Policy-as-code
Guardrails that block bad changes automatically.
03
Attribution
Every dollar tied to a team and a decision.
[ product UI screenshot ]
06 / 20
Traction

Voice, last 8 quarters

1
+246% YoY
25
50
75
100
115
145
174
219
270
312
383
466
Q3·24Q4·24Q1·25Q2·25Q3·25Q4·25Q1·26Q2·26
07 / 20
Why now

Three forces converging

01
01

Demand

brand & marketing budgets are shifting from headcount to platform.

02
02

Technology

The primitives finally exist to do this at the edge.

03
03

Distribution

A bottom-up motion the incumbents can’t run.

08 / 20
Adoption

Active accounts

M1M3M6M9M12M15M18
actualguide
09 / 20
Landscape
CADENCE
Legacy A
Point tool B
DIY
Breadth → ↑ Depth
10 / 20
Two
Part Two

The toolkit.

Channels, do’s and don’ts, and the rollout.

11 / 20
Detail

Unit economics

This yearLast yearYoY
Revenue466312+32%
Gross margin78%71%+7 pts
Net retention134%119%+15 pts
Payback11 mo17 mo−6 mo
12 / 20
Where it goes

Use of funds

01
Engineering & product44%
02
Go-to-market30%
03
Operations & reserve26%
13 / 20
Cohorts

Retention by cohort

M0
M3
M6
M9
M12
Jan
100
88
79
72
68
Apr
100
90
82
76
—
Jul
100
91
85
—
—
Oct
100
93
—
—
—
LOWHIGH
14 / 20
Roadmap

The next 18 months

Now → Q2
Land
Own the brand & marketing beachhead with a self-serve motion.
Q3 → Q4
Expand
Enterprise controls, SSO, and the partner program.
2027
Platform
Open the API and the marketplace.
15 / 20
“
In their words

“Finally, a system we can actually build against.”

Design team
Internal feedback
16 / 20
Revenue mix

Where the money comes from

0100%
44%
30%
26%
Platform 44%
Services 30%
Marketplace 26%
17 / 20
Team

Built by operators

[ photo ]
Design team
Co-founder & CEO
[ photo ]
A. Rivera
Co-founder & CTO
[ photo ]
M. Osei
VP Product
[ photo ]
L. Chen
VP Revenue
18 / 20
In one number
1

brand, spoken consistently everywhere we show up.

19 / 20
CADENCE

A new voice.

brand.cadence.internal
[ QR ]
20 / 20